Herbalife-International is a global nutrition, weight-loss and skin-care Company that was founded in the year 1980 by a guy name Mark Hughes, Herbalife currently employs around 4,000 people worldwide and reported a net sales profit of 2.3 billion dollars in the year of 2009, Herbalife’s corporate head office is in Los Angeles, USA.
In this Herbalife Reviews I want to take you right back to how the company was started and this was as I said in the year of 1980 Mark Hughes originally started selling the herbalife weight loss product from the trunk of his car, there is claim that the reason Mark Hughes started Herbalife was from the weight loss concerns of his mother that later died from an eating disorder and an unhealthy approach to weight loss.
Herbalife Multi-level Marketing Business Model
Mark Hughes then adopted the multi-level marketing business model for distribution and business growth, the company attracted thousands of distributors that sold the Herbalife product from door to door and through word of mouth, never agreeing to the commercial distribution in retail stores.
Herbalife created the slogan “Lose Weight Now, Ask Me How” which became the marketing theme for distributors, which lead into mass creation of badges, flyers and poster. The methods that Herbalife used to recruit new distributors and to sell product where through holding seminars which would feature distributors giving health and weight loss testimonials on the products which would also include a key note address by Mark Hughes.
Mark Hughes then later died at the age of 44 but the company continued to grow after his death and in 2002 was acquired by Whitney and co LLC and Golden Gate Capital for 685 Million who took the company private again, in 2003 Michael O. Johnson joined Herbalife as a CEO after a 17 year career with the Walt Disney Company.
Herbalife Business Model
Herbalife is a multi-level marketing company which is also known as MLM or network marketing, This business model allows the distributors to not only earn commissions from direct sales but from sales off their distributors in their down line, while there are skeptics of this business model that say things like this is a pyramid scheme distributors that are marketing their Herbalife business the correct way are making great commissions from their business.
Mark Hughes had even formed a non profit corporation called Herbalife Family Foundation in 1994 which was formed to improve the life’s of children by providing healthy nutrition to children at risk in addition HFF often supported relief efforts of natural disasters, HFF continued to develop and establish over 60 charity program in six different continents around the globe.
Herbalife also had many sponsorships with sporting athletes, teams and events around the earth and just to name a few, Sergey Konyushok (Strong Man), LA Triathlon, American Youth Soccer Organisation, LA Galaxy the soccer team and the list is huge.
Herbalife Reviews Product
Herbalife’s product range included protein shakes, protein snacks, nutrition, energy and fitness supplements and personal care products. The formula one protein meal-replacement shake is the company’s number one product and was the first product to be sold by the company. The product range also includes targeted products for heart health, digestive health and skin care. The company also provides guidance from health professionals as a part of their marketing.
Herbalife Reviews Marketing Strategies
The most conventional marketing strategies that your up line will tell you to do to grow your business will be to make a list of your friends and family, then make a list of their friends and family they call this your warm list. Now once you have done this you will be required to speak to the people on your warm list and encourage them over to do a home presentation where you will have to introduce them to the product and the business opportunity that Herbalife has in hope that they will want to buy the product and or join up as a distributor with you.
This marketing strategy is very restrictive because once you have ran out of people in your warm market what do you do next? A huge problem with this marketing strategy may be unfriendliness by some of your friends and family, be warned.
The other marketing strategies that you will be advised to do by your up line will be to hand out flyers, hand out business cards and put company stickers on your car now again these marketing strategies might work for some people but it is very limiting to the size you can grow your business.
Herbalife Reviews Best Marketing Strategy
The unsurpassed marketing strategy that you can take up for growing your mlm business is internet marketing, thanks to the internet you can reach people from all around the globe in all walks of life who are looking for weight loss products and who are searching for a business opportunity so if you want an limitless potential to increase and grow your business you really need to learn how to market your business by using the internet.
There are some magnificent free marketing strategies that you can use to find prospects for your business like writing articles, posting in forums, free classified ads, video marketing, web 2.0 sites and social media sites, there really is a vast amount of ways to market your business for free by utilizing the internet.
Pay Per Click Marketing Budget
There are also paid marketing strategies that you can use if you have a marketing budget like Google pay per click, yahoo PPC, bing PPC, Facebook PPC, banner ads, you can pay for advertising space on websites and again the list goes on.
If you are considering Herbalife to be your company of choice when it comes to starting your home based business then I would highly recommend this Herbalife Marketing Blueprint that will teach you how to use the internet to get 20, 50 even 100 plus new prospects for your business every single day and basically sponsor them on auto pilot.
The strategies that you will learn in that marketing blueprint will give you the ability to take your Herbalife business to new heights that you never imagined probable.